Industry expert Kostyantyn Kryvopust reports that e-commerce giant Amazon will launch its own NFT platform as early as next month.
Amazon is reportedly launching its own NFT marketplace on April 24. Apparently, the new platform “Amazon Digital Marketplace” will launch with 15 NFT collections. Additionally, Amazon plans to use NFTs as a reward for its customers and tie NFTs to real-world assets – deliver them to your doorstep.
It is currently unclear which blockchain Amazon will work with. Amazon will initially launch the marketplace for US customers, then gradually roll it out to other countries.
Amazon CEO is bullish on NFTs
Amazon CEO Andy Jesse is well aware of the potential of NFTs. Earlier, Jesse strongly suggested that Amazon fully supports cryptocurrency and NFT. Jesse said: “I expect NFTs to continue to grow very strongly. We’re probably not close to adding cryptocurrency as a payment mechanism in our retail business, but I believe that over time you’ll see cryptocurrency become bigger, and it’s possible that Amazon will introduce cryptocurrency payments.”
Amazon already funds NFT platforms such as Superplastic , which last month raised $20 million in a Series A funding round led by Amazon. So, Amazon’s plans to use Web3 technology are starting to take shape.
Customers will be able to purchase NFTs on the Amazon Digital Marketplace using a credit card. Next, we will likely see integrated cryptocurrency payments.
The sleeping giant
It’s clear that Amazon is building something serious behind the scenes of Web3. In January, it became known that Amazon’s AWS computing service has teamed up with Ava Labs to accelerate the adoption of blockchain technology. Indeed, the partnership will allow users to launch nodes on the Avalanche blockchain with a single click.
With all its involvement in NFTs and blockchain, it’s safe to say that Amazon is going all-in with Web3.