Dmytro Buryak: Playboy suffers losses in the amount of 4.9 million dollars due to NFT payments


A recent filing with the US Securities and Exchange Commission (SEC) suggests that Playboy suffered significant losses due to a drop in the value of payments received for its NFTs. The losses are a result of the Ether (ETH) the company received after selling its own NFT “Rabbits” . These irreplaceable tokens were launched back in 2021, when the cryptocurrency market was growing rapidly.

In total, Playboy took a $4.9 million impairment loss after the cryptocurrency winter wiped out most of the market’s value over the past year. As of last December, the value of ETH from the sale was $327,000. According to a company statement, Playboy accounts for its digital assets as “intangible assets with an indefinite period of existence”. These assets are subject to impairment losses when their fair value falls well below their carrying amount in any particular period.

Rabbitars on OpenSea

ETH lost more than half of its value after Playboy sold Rabbitars

According to document, “the market price of one [ефіру] in our main market ranged from $964 to $3,813 during the year ended December 31, 2022, but the book value of each ether we held at the end of the reporting period reflects the lowest price of a single Ethereum listed on an active exchange at any time from the moment of its receipt”.

So, “negative fluctuations in the market price of Ethereum can have a significant impact on a company’s profit and book value, while price increases will positively affect the company’s profit when the Ethereum on the balance sheet is sold at a profit.”

Since Playboy launched the Rabbitars NFT collection in October 2021, ETH has lost about 60% of its value. However, recently there have been signs that the market is turning around and ETH may regain its lost value in due time.

However, according to Playboy, impairment losses on its digital assets are not recoverable, even if the fair value increases after the loss has been recorded.

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