A group of Taiwanese puppeteers began using NFT to modernize their traditional performances and attract foreign and young audiences. Puppets are traditional in Tawain, and they are the main source of entertainment in Pil, one of the most popular and oldest TV shows in Taiwan that is still on air.
Pili was released in 1985, and unlike traditional puppet shows, it uses computer-generated imagery (CGI) during action sequences. The producers of the show “Pili International Multimedia” believe that the inclusion of NFT in the show will bring an additional source of income.
The company has thousands of dolls, most of which are dressed as martial arts heroes. Four characters have recently been converted into digital assets, and 30,000 have already been sold as NFTs.
“The imagination that everyone has about the online world today is evolving so fast that we can hardly comprehend it. Instead of sitting on the sidelines, the best approach is to go forward and fully understand what’s going on. It’s the fastest way to catch up.” Seika Huang, Brand Director of Pili, stated.
Although the company has never shared revenue information, NFT prices started at $40, which has generated at least $1.2 million in revenue since its February listing.
VeVe, the tech marketing company responsible for selling the Pili NFT, said the hero dolls are more suited to a younger crowd and could even attract foreign fans of superhero comics and movies.
According to Huang, Pili aims to convert 50 more doll characters into NFTs, possibly leading to another multimillion-dollar revenue stream for the Taiwanese manufacturer.
